28/4/2020 tutorial with Carrie

I explained to Carrie about my business plan. She gave me some suggestions:

  1. The most important thing for me is researching my target audience, understanding more about them, and knowing their interests in fashion futures.
  2. Knowing which channels are effective for them.
  3. demographics of my audience: age, education, income, media habit..etc
  4. Showing my video to 5-8 people who are my target audience, gathering their views and comments and making some adjustments to the video and format

After research, I will use SWOT to analyze my idea and find out any similar channels.

My unique selling point and what makes mine special.

Focusing on the group is one way of doing customer research.